How to Choose the Right E-Liquid Nicotine Strength

 

How to Choose the Right E-Liquid Nicotine Strength

Understanding nicotine strength is one of the biggest factors in making vaping satisfying, smooth, and effective—especially when switching from smoking.

Nicotine Types: Nic Salts vs Freebase

Nicotine Salts (Nic Salts)

Nic salts provide smooth inhales and fast nicotine absorption. They closely mimic the feel of smoking, making them ideal for new switchers.

  • ✔ Smooth throat hit, even at 10–20mg
  • ✔ Quick satisfaction
  • ✔ Perfect for pod kits & MTL vaping

Shop Nic Salts: All Nic Salts

Freebase Nicotine

Classic, sharper nicotine with a stronger throat hit. Great for users who prefer the traditional “kick”.

  • ✔ More noticeable throat hit
  • ✔ Works well at 3–12mg
  • ✔ Suitable for pods, pen kits & starter kits

See Starter Kits: Vape Kits

E-Liquid Formats & The Right Devices

Format Nicotine Range Best Device Type Shop
Nic Salt (10ml) 5–20mg Pod Kits (MTL) Browse
Freebase (10ml) 3–18mg Starter Pods & Vape Pens View
Shortfills (50ml / 100ml) 0–3mg Sub-Ohm DTL Kits Shop

Recommended Strengths by Vaper Type

Quick “What Should I Choose?” Guide

  1. Using a pod kit? → Choose nic salts
  2. Prefer stronger throat hit? → Choose freebase nicotine
  3. Using a sub-ohm kit? → Choose shortfills (0–3mg)
  4. Just quit smoking? → Try 20mg nic salts

Still unsure? Vape Kit Buying Guide

FAQs — Nicotine Strength & Devices

What strength should beginners choose?

Most new switchers start with 10–20mg nic salts depending on craving levels.

Which gives a stronger throat hit?

Freebase nicotine (6–12mg) provides a sharper, more noticeable kick.

What strength is best for sub-ohm vaping?

0–3mg shortfills with high VG work best for large clouds and smoother hits.

Is 20mg the legal maximum in the UK?

Yes — TPD regulations limit nicotine e-liquid to 20mg/ml in 10ml bottles.

How do I stop getting dry hits?

Prime your coil and let it soak for 5–10 minutes before vaping. Learn more: How to Prime Coils

Final Thoughts

Choosing the right nicotine strength is essential for a satisfying and comfortable vape. Once you match your device with the right strength and e-liquid type, cravings become easier to manage and the whole experience improves.

Explore our full range of nic salts, 10ml e-liquids, and shortfills to find your ideal match.